{"id":1307,"date":"2010-07-28T16:24:00","date_gmt":"2010-07-28T14:24:00","guid":{"rendered":"http:\/\/www.juust.org\/?p=1307"},"modified":"2020-06-12T21:35:15","modified_gmt":"2020-06-12T19:35:15","slug":"pagerank-sculpting-session","status":"publish","type":"post","link":"https:\/\/www.juust.org\/index.php\/pagerank-sculpting-session\/2010\/07\/","title":{"rendered":"Pagerank sculpting session"},"content":{"rendered":"

In the series ‘how to manipulate google<\/em>‘ : pagerank sculpting 101.<\/p>\n

If I build a site about “LCD television” and want to promote three specific brands\/offers, I want Google to index the product\/offer-pages as most important in the site, and not the index page.<\/p>\n

How do I achieve that ?<\/p>\n

Some basic theory : I have two rings of pages, one with four pages (B), and one with three (A), linked over one page (AB),<\/p>\n

.<\/p>\n

\"pagerank<\/p>\n

…after running that through a pagerank simulation, I get these results :<\/p>\n\n\n\n\n\n\n
item<\/td>\nimportance<\/td>\n<\/tr>\n
b<\/td>\n0.97<\/td>\n<\/tr>\n
ab<\/td>\n1.60<\/td>\n<\/tr>\n
a<\/td>\n0.73<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

…the linking page (AB) sheds its juice to two rings, 3\/5 vs 2\/5, and by doing so drains the smaller ring. Being the only page that gets links and juice from all other pages, the ab-page itself scores the highest ‘importance’ in the website.<\/p>\n

Conclusion : adding some subpages in a smaller ring to a page makes it relatively more important in the website.<\/p>\n

\"pagerank<\/p>\n\n\n\n\n\n\n
item<\/td>\nimportance<\/td>\n<\/tr>\n
home, prod1, prod3<\/td>\n0.97<\/td>\n<\/tr>\n
prod2<\/td>\n1.60<\/td>\n<\/tr>\n
sub<\/td>\n0.73<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Let’s add some more subrings :<\/p>\n

\"pagerank<\/p>\n\n\n\n\n\n\n
item<\/td>\nimportance<\/td>\n<\/tr>\n
I, Prod1<\/td>\n0.96<\/td>\n<\/tr>\n
Prod2, 3<\/td>\n1.58<\/td>\n<\/tr>\n
sub<\/td>\n0.72<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"pagerank<\/p>\n\n\n\n\n\n\n
item<\/td>\nimportance<\/td>\n<\/tr>\n
home<\/td>\n0.94<\/td>\n<\/tr>\n
Prod 1,2,3<\/td>\n1.56<\/td>\n<\/td>\n<\/tr>\n
sub<\/td>\n0.72<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The importance of the product pages seems to drop, but the ratio prod-n\/home improves, so it works out better.<\/p>\n

Home-links<\/strong><\/p>\n

By not linking back to the index page from the subpages, the product pages end up with a higher rank within the site.<\/p>\n

If I do link from each subpage (S) to the index page (home) (what wordpress themes generally do)<\/p>\n

\"pagerank<\/p>\n

…I get these results…<\/p>\n\n\n\n\n\n\n
item<\/td>\nimportance<\/td>\n<\/tr>\n
home<\/td>\n1.91<\/td>\n<\/tr>\n
Prod 1,2,3<\/td>\n1.54<\/td>\n<\/tr>\n
Sub<\/td>\n0.57<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

…the home page is indicated as most important in the site, which isn’t what I wanted, so I omit the home-link on subpages.<\/p>\n

End of the sculpting session.<\/p>\n

(note: this is, of course, all theoretic)<\/p>\n","protected":false},"excerpt":{"rendered":"

In the series ‘how to manipulate google‘ : pagerank sculpting 101. If I build a site about “LCD television” and want to promote three specific brands\/offers, I want Google to index the product\/offer-pages as most important in the site, and not the index page. How do I achieve that ? Some basic theory : I […]<\/p>\n","protected":false},"author":5796,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1307","post","type-post","status-publish","format-standard","hentry","category-juust"],"_links":{"self":[{"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/posts\/1307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/users\/5796"}],"replies":[{"embeddable":true,"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/comments?post=1307"}],"version-history":[{"count":0,"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/posts\/1307\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/media?parent=1307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/categories?post=1307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.juust.org\/index.php\/wp-json\/wp\/v2\/tags?post=1307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}