Web marketing

Some more data on comparative search volume

google adwords returns an estimated 56.000 to 70.000 click on “web”

australianfranchises.com.au : articles : bloomtools launches internet franchise

After announcing plans to expand into the franchise market late last year, Bloomtools will begin franchising in February 2008. According to Bloomtools Managing Director, James Greig, it’s an exciting time for the company. “This is an amazing time for our business - we are about to take on the franchise market and revolutionise the way businesses use the Internet,” he said. “We’ve been developing our unique products for several years and now franchising will allow us to reach a wider audience and help many more businesses grow using the Internet”.

Bloomtools creates and sells simple, cost-effective websites and Internet and email marketing tools for businesses. After achieving rapid success in their local market and gaining a reputation as a quality website developer, James and his team decided to franchise Bloomtools.

(indication : AU $20,001 - AU $50,000)

bloomtools.com

Buying an Internet marketing franchise is a great option for those looking to own their own online business - you get the satisfaction of running your own successful business, with the support of an experienced, dedicated team of experts. Joining the elite team at Bloomtools will give you independence, flexibility and opportunity for self-growth, as well as great potential to earn.

As a Bloomtools franchise owner, you get the exciting, challenging task of working with business owners to help them build an online presence while we create all the websites and Internet marketing tools you sell.

more things “In Bloom”

bloomgroup.com

Bloomgroup manages two website development and Internet marketing brands, Bluehype Services and Bloomtools, as well as four online franchises directories - Australian Franchises, New Zealand Franchises, South African Franchises and Indian Franchises.

Bloomgroup was established in 2007 by the directors of Bluehype. They had built Bluehype’s reputation and products to such a level that they were ready to take on the franchise market, so they launched Bloomtools in late 2007. This foray in to franchising led Bloomgroup to start its own online franchise directory, Australian Franchises, which was launched in early 2008.

this one then, Australian Franchises :

australianfranchises.com.au/

…is a directory with Australian franchises (so in all categories, and I am only interested in web franchises).

bluehype.com.au is puzzling, I got the impression Craige had run a developer group but when I read the rest Bluehype are the developer group. Bloomtools franchises, Bluehype has a reseller-program.

If you would like to work from the comfortable surroundings of home, be more flexible in the amount of time you spend with your family, increase you financial security and be your own boss – this could be the opportunity you’ve been looking for. You will need no technical knowledge – if you can use Word you can operate one of our sites. We also offer online support should you encounter any problems.

What are Aguide2 Travel Portals?
Each Aguide2 site is a complete stand alone package consisting of a few hundred pages (destination dependant) of information about the country or state it serves. This information is displayed in a brochure-like form to give the user a flavour of the destination and includes listings for accommodation, restaurants and shops. The format is flexible and allows for further features, such as a classified ads section or events calendar, to be added or revised at a later date.

How do these Aguide2 sites generate income?

Advertisers and links are the key to the financial returns on this business. The process is both simple and automated, advertisers simply fill in an online form with their details and images, and then they are taken to a secure credit card form where they are debited the annual fee. Income generation for Aguide2 sites is split into fou

Some sites already have clients advertising on them, so they may be generating income from day one of your purchase. Like any business opportunity, your income will be largely dictated by the amount of time and effort you invest in your World Travel Portals site. As you add new clients to your list and update the content on your site you will be adding value to the site. This will be realised if you later decide to sell your site on.

If you would like to receive further information and/or apply for one of our exclusive sites and find out if this is the right online turnkey business opportunity for you, then simply call the number below or click on the link at the bottom of this page.

Features include:

• Destination guide content
• Accommodation, restaurant and shop listings.
• Banner/feature advertisements.
• Classified Holiday/deal listings system.
• Online shop.
• Complete Website Management Suite
• Bulk email management system
• Easy User Interface
• On-Going Business Support
• On-Going Technical Support

Business Packages start from US$9000

Become a Professional Consultant!

10 key reasons to join the Busby family

• Commission of £30,000 on sales of £100,000; £150,000 on sales of £500,000; £300,000 on sales of £1,000,000*
• Great potential for 100% payback on low upfront fee of £12,000
• No ongoing franchise fees
• Become a PROFESSIONAL CONSULTANT selling exciting web solutions
• No experience necessary – full training provided
• Operate from home or an office
• Modern franchise in the exciting, prestigious world of the Internet
• Work your own hours and days
• Meet people and help them grow their businesses
• White collar business that is mentally stimulating

(more…)

About comscore.com

comScore is a global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies.

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

The data itself comes from their http://www.comscore.com/press/data.asp page, very interesting source.

remark on the comscore blog:

In my opinion, major search engines like Google are adapting their result page to best meet the needs of the consumer – even if it results in challenges for or criticism from marketers. If the engines lose the consumer, they will lose their business.

James Lamberti ~ Universal Search: a First Look at the Data

James Lamberti calls it a search-engine, but he’s talking about Google as advertising channel. Commerce usually picks the most popular channel and turn it into their marketing medium. In December 2007, U.S. Internet users conducted a total 9.6 billion search queries. Every serp comes with ’sponsored links’ and most pages contain context-sensitive ads. Monetization.

If in that kind of marketplace you want a first page spot for your product, services or info, that means

• advertising with sponsored links
• a stiff backlink, link-spam, and keyword stuffing campaign
• optimizing single page(s) on your own domain as ‘relevant result’

The latter requires comprehending what decides a page’s rank as resource in a network, and what makes that search-engine mark your page as ‘relevant’. Ian Roger’s site gives a very simple and clear explanation on page linking with some drawings, the best explanation on how to manipulate pagerank I found on the net. Very worthwhile reading > ianrogers.net