seo : pagerank and serp part I

Today I go do something dumb, as usual ! I still had to finish my serp tool, and as I was checking out a site’s performance I really needed it, so I added a permutation routine and a mysql backend to the serp tool and tied it to a domain info class.

The serp is a three keys set with permutations,

• single  1, 2, 3
• double 12, 23, 13, 32, 21, 32
• triple     123, 132, 213, 231, 312, 321

15 searches, my chosen keys are php, serp, pagerank, I get a full spread. 1500 results and  +/- 680 different hosts.

then i go do my old magic trick,

count the results, spot 1-3 = 3 points, spot 4-6 = 2 points and spot 7-10 = 1 point. The rest are 0.2 points so all domains get a count of the number of results and a sum for the points they score.

Then I know who are ‘top dog’ in my :) search engine result page.

Forums and communities have a broader spread (phpclasses, seomoz), more pages with content and more titles so they are bound to score on about every permutation and usually have a big pagerank (5 to 8), but what they gain in size they loose in strength and speed.

lets check the result set :

…which supports the idea that you don’t need massive backlink counts and even pagerank-0 (my other site (gloat)) is not any hindrance. Pagerank distribution in small sites is easier to manage so a few backlinks will do.

Next edition : seo : pagerank and serp : part II I pick a few small sites of the list and spider them, assert their link structure, retrieve the backlinks and spider the linking pages to see what links point directly to which urls, and make a “push-and-juice” analysis of the actual strength of these pages. Then I go relate that to the place on the search engne result page and estimate what is needed for a top-10 spot.

enough nonsense for today, here is a commercial message from Aunty Google :
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