php scripts
These days I use PHP.
php.net
PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites: native APIs to …
Sometimes I spawn some snippets and put ‘em on the net.
Personally I consider the pagerank class interesting, as concept it is very simple but the information it can hand you on a site’s rank distribution is surprising. If you hook it into a spider (”crappy” for instance, it still lacks a robots-class and a load of tweaks) and run it on a few sites you get a feel for site construction and the effect on the rank of individual pages.
Programming it in php or something is the best way to get the hang of it (other than a few years of hands on experience). After a while you comprehend why things like SILO-structures work, how to use a tag-cloud as silo-tool, and why you either need to keep outbound follow links under control, or choose the other extreme, running a site leaking like all hell and harvesting backlinks directly on pages or using a backlink directory and focussing the frontpage linkjuice on a few single pages.
I got a second blog on the domain on web marketing and franchises, how to make money online running a business. Some like that better than pay-per-click.
